In general I suggest we don't pay much attention to mass media. Their purpose is to create insecurity and doubt through subconscious imagery. This artificially induced insecurity and doubt is then provided a "material solution" by this same media to motivate mass consumerism. Mass media subconsciously bombards us through the use of imagery the idea that material things will somehow help us achieve their definition of "perfection". When we fall for this deception we enter into a dysfunctional view of society and ourselves. This is especially true in the U.S. because marketing has become so sophisticated in its manipulation of mass media.